Frequently Asked Questions

Everything you need to know about ComposeGTM. Can't find what you're looking for? Contact us.

What is ComposeGTM?
ComposeGTM is an AI-powered platform that creates complete go-to-market strategies. You describe your product in one prompt, and AI generates a GTM plan with channel strategy, positioning, budget allocation, KPIs, and a phased launch timeline.
Who is ComposeGTM for?
ComposeGTM is built for anyone who needs a go-to-market plan — from startup founders to corporate product teams launching a new line. It scales from solo operators to enterprise teams and integrates with existing tools via API and webhooks.
How do I get started?
Sign up for free, then click 'Create My GTM Strategy.' Describe your product, target audience, goals, and budget. AI generates a complete go-to-market strategy in under 2 minutes.
How does the AI create a GTM strategy?
The AI analyzes your product, target audience, goals, stage, and budget. It evaluates 20+ channels and selects the most relevant ones for your situation. It then creates positioning, a phased launch timeline, allocates your budget across channels, and sets measurable KPIs.
How are channels selected for my strategy?
The AI selects channels based on your product type, stage, budget, and goals. For example, an early-stage product with a small budget might get SEO, organic social, and email. A larger team with more budget might also get paid search, paid social, and partnerships. You'll see exactly why each channel was chosen.
Can I customize the strategy after it's generated?
Yes. The AI-generated strategy is a starting point. You can adjust channel selections, budget allocation, timeline phases, and KPIs to match your specific needs.
How does ROAS tracking work?
ComposeGTM standardizes spend across all channels into comparable categories — ad spend, labor, tooling, platform fees, and content production. You get both Gross ROAS (return vs ad spend only) and Fully-Loaded ROAS (return vs all costs) for true apples-to-apples comparison.
What tools does ComposeGTM integrate with?
ComposeGTM integrates with Google Analytics, Google Search Console, Google Ads, Meta Ads, Mailchimp, SendGrid, and more — with additional integrations coming soon.
Are my API keys and credentials safe?
Yes. All API keys and OAuth tokens are encrypted at rest. We use industry-standard encryption and never store passwords in plain text. You can disconnect any integration at any time.
What are AI workers?
AI workers are part of ComposeMarketing — they're automated agents that execute your GTM strategy by generating content, publishing to connected platforms, and monitoring channel performance. You can start, pause, or stop them at any time. They require a ComposeMarketing subscription.
Does ComposeGTM use my data to train AI models?
No. Your business information is not used to train AI models. The AI processes your data to generate strategies but does not retain or learn from it. See our Privacy Policy for full details.
Is ComposeGTM free?
ComposeGTM offers a free plan that lets you create GTM strategies. Add ComposeMarketing to unlock platform integrations, analytics, content generation, and AI automation workers.
How does ComposeGTM compare to hiring a consultant?
GTM consultants typically cost $5,000-$20,000+ and take weeks to deliver a strategy. ComposeGTM creates a complete GTM plan in under 2 minutes at a fraction of the cost — and you can iterate and adjust instantly.
Can I export my data?
Yes. You own everything generated through ComposeGTM. You can export your strategies and data at any time. If you close your account, you can request a full export.
What happens if I cancel my subscription?
Your access continues through the end of your billing period. After that, your account reverts to the free plan. Your data is preserved — you can re-subscribe at any time.